Course Overview

Set the marketing strategy, don't just execute it. Reflects the role of senior marketing professionals who provide strategic direction across marketing, communication, brand and digital activities.

What you will learn

Develop organisational marketing strategy and marketing plans
Manage strategic brand, communication and stakeholder engagement
Lead market research and consumer insight programs
Direct integrated digital and traditional campaigns
Evaluate international marketing opportunities

Key Facts

Training product code & title	BSB60520 Advanced Diploma of Marketing and Communication
Course duration	Up to 22 months from enrolment. At about 20 hours of study per week, the 1,850 hours of training for this qualification take approximately 22 months. Credit transfer and recognition of prior learning reduce this, and extensions are available where genuine progress is being made.
Amount of training / volume of learning	1,850 hours. This is the amount of training CAQA has determined for this qualification, and it sits within the AQF volume of learning of 1,800 to 2,400 hours for this qualification level. Your own amount of training is adjusted for your existing skills, knowledge and experience and confirmed in your individual Training Plan.
Modes of delivery	Online self-paced learning via the CAQA student portal, supported by scheduled trainer webinars, phone/email trainer support and optional virtual classrooms. Workplace-based and blended arrangements available by negotiation.
Training delivery location	Online/blended delivery - available Australia-wide. Administration: 2/10 Lawn Court, Craigieburn, VIC 3064.
Commencement dates & scheduling	Enrol any time - intakes commence on the first Monday of every month. Orientation is completed in week one; a personalised study schedule is issued with your Training Plan.
Course structure	12 units of competency (6 core + 6 elective). Final unit selection is confirmed in your Training Plan. View the official unit packaging on training.gov.au →
Assessment requirements	Competency-based assessment including knowledge questions, projects, case studies, portfolios and practical/workplace tasks. All assessments are submitted online and judged by qualified assessors. Reasonable adjustment is available.
Entry requirements	Entry to this qualification is limited to those who have completed core marketing units of competency from the BSB Diploma of Marketing and Communication (or equivalent), OR have four years equivalent full-time relevant workplace experience in marketing or advertising roles. CAQA recommends learners are at least 18 years of age, have language, literacy, numeracy and digital literacy skills appropriate to the level of the qualification, and have access to a computer, reliable internet and a current email address.
Licensing / regulatory requirements	No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.
Third-party arrangements	This course is delivered and assessed directly by CAQA (RTO 45459). No third-party delivery arrangements apply. If this changes, affected students will be notified as soon as practicable.
Qualification issued	Graduates receive the nationally recognised BSB60520 Advanced Diploma of Marketing and Communication testamur and record of results within 30 calendar days of completion (subject to fees being paid and a verified USI). Students completing some units receive a Statement of Attainment.

Entry Requirements

Entry requirements: Entry to this qualification is limited to those who have completed core marketing units of competency from the BSB Diploma of Marketing and Communication (or equivalent), OR have four years equivalent full-time relevant workplace experience in marketing or advertising roles.

CAQA recommends learners are at least 18 years of age, have language, literacy, numeracy and digital literacy skills appropriate to the level of the qualification, and have access to a computer, reliable internet and a current email address.

Fees and Payment

Total tuition fee	$2,895 (fee-for-service). Inclusive of all learning materials, online resources, trainer support and up to two re-assessment attempts per unit at no extra charge.
Enrolment fee	$0 - no application or enrolment fee.
Payment options	Pay in full, or interest-free payment plan from $79/week. CAQA never collects more than $1,500 in prepaid fees from a student at any time, in line with fee-protection requirements under the Standards for RTOs.
Other costs	No compulsory additional costs. Optional reference textbooks (typically under $100) are suggested but never required. You must have access to a computer and the internet (see study requirements above).
Government subsidies	This course is offered on a fee-for-service basis. Government funding or subsidies may be available for eligible students in some states from time to time - contact us and we will advise what applies to you, including any government training entitlements that could be affected by enrolling.
Withdrawals & refunds	You may withdraw at any time by written notice. Cooling-off period: full refund within 10 business days of enrolment if training has not commenced. After commencement, refunds of unspent prepaid fees are calculated per our Refund Policy. No withdrawal penalty fee applies; you pay only for training delivered.
Replacement documents	Re-issue of testamur: $35. Records of results: first copy free.

Career Outcomes

Marketing Manager / Director Brand Strategist Communications Manager Digital Marketing Strategist Graduates may progress to higher-level VET qualifications on CAQA's scope or to university study (credit arrangements vary by institution).

RTO 45459 · Delivered by CAQA. You will receive full pre-enrolment documentation before paying any fees.